Rela Hospital, located in Chromepet, is a super multispeciality hospital covering 36 acres of land for its exceptional medical services. It is equipped with state-of-the-art facilities and cutting-edge technology, ensuring top-notch patient care. The hospital boasts a team of 130+ highly skilled and compassionate medical professionals dedicated to providing personalized treatment and attention.

Challenge:
Despite being experts in their field, the hospital faced a significant challenge due to its location, which limited its visibility among the public. Recognizing the need to increase brand awareness and reach a wider audience, Rela Hospital sought the expertise of Eumaxindia, a leading advertising agency with a proven track record in promoting healthcare organizations. Through a comprehensive advertising campaign, we played a pivotal role in transforming Rela Hospital’s visibility and reputation in the bustling city of Chennai.

Newspaper Ads:
Eumaxindia leveraged the widespread reach of newspapers to disseminate information about Rela Hospital’s cutting-edge medical services. Strategically placed ads showcased the hospital’s specialties, renowned medical practitioners, and state-of-the-art facilities. These ads ran in prominent newspapers, targeting specific days and regions to optimize visibility and engagement.

Hoardings in Prime Locations:
Understanding the significance of high-traffic areas, we strategically placed eye-catching hoardings in prime locations throughout Chennai. The visually compelling hoardings effectively conveyed Rela Hospital’s message and services to a diverse audience, garnering attention from both residents and visitors.

Medical Campaign Promotion:
Our agency devised an engaging medical campaign for Rela Hospital, emphasizing its commitment to promoting health and well-being. The campaign included a series of advertisements, both outdoor and print, highlighting health awareness events, medical check-up camps, and public health initiatives. This approach not only showcased the hospital’s expertise but also positioned Rela as a compassionate and community-oriented healthcare institution.

Digital Marketing:
In addition to traditional advertising methods, we recognized the significance of digital platforms. We executed a comprehensive digital marketing strategy, leveraging social media, search engine optimization (SEO), and online display ads. This approach allowed Rela Hospital to target specific demographics, reach potential patients, and engage with the public on various digital channels.

Result:
Eumaxindia’s exceptional advertising strategies played a pivotal role in catapulting Rela Multispeciality Hospital into the spotlight in Chennai. Executing comprehensive advertising strategies successfully addressed the challenges posed by the hospital’s location and significantly boosted its reach and impact. Rela Hospital’s partnership with Eumaxindia serves as a testament to the power of effective advertising in transforming the visibility and success of healthcare institutions.