Narayana’s IIT-JEE, NEET, and Foundation programs have gained recognition for their excellence in shaping aspiring students’ careers. With a legacy of consistent success, Narayana offers comprehensive coaching that blends expert faculty, advanced study materials, and strategic teaching methodologies.

Challenge:
Narayana coaching center approached Eumaxinida, the well-established advertising agency aiming to increase awareness about their programs and courses and drive enrollment for IITJEE, NEET, and Foundation courses.

Strategy:
Narayana coaching center’s target audience comprised high school students, parents, and influencers which requires a multi-pronged approach. Our agency devised a comprehensive advertising campaign that leveraged various platforms and media to ensure maximum visibility and impact.

Hoarding:
Strategically placed hoardings near schools, colleges, and high-traffic areas to capture the attention of students and parents.

Metro Train Branding:
Our team used train interiors and exteriors for branding to captivate passengers during their journeys. We utilized the metro train system for branding, reaching a large audience during their daily commutes.

Print Ads:
We placed eye-catching advertisements in local newspapers and educational magazines, emphasizing Narayana’s successful track record and unique teaching methodologies.

Leaflet Distribution:
We strategically distributed informative leaflets near schools and colleges to provide quick information to students and parents.

TV Ads:
Eumaxindia, with the house of dedicated experts, created engaging TV commercials showcasing success stories, and testimonials, and highlighting the benefits of Narayana’s programs.

Radio Ads:
Our team of experts leveraged radio channels to reach a wider audience, focusing on convenient timings, expert faculty, and exceptional results.

Full Bus Branding:
Wrapped public buses with Narayana’s branding, ensuring high visibility across major routes and busy areas.

Results:
Increased Brand Awareness:
The extensive campaign significantly raised awareness about Narayana’s coaching programs, making them a recognizable name among students and parents.

Higher Enrollments:
The strategically designed advertisements led to an increase in student enrollment for IITJEE, NEET, and Foundation courses.

Positive Perception:
Narayana gained a reputation for quality education due to the successful results and unique teaching methods highlighted in the campaign.

Geographical Reach:
The multi-platform approach ensured that the campaign reached a diverse audience across various regions of Tamil Nadu.

Conclusion:
Eumaxindia’s comprehensive advertising campaign successfully addressed Narayana IITJEE/NEET/Foundation’s goals of increasing brand awareness and student enrollment. By utilizing a mix of outdoor advertising, print and electronic media, and public transport
branding, the campaign effectively reached the target audience and contributed to Narayana’s growth and success in the Tamil Nadu region. The collaboration between Eumaxindia and Narayana serves as a prime example of a well-executed, multi-faceted advertising strategy in the competitive education sector.