Fresh2Day is Chennai’s premier food and grocery store with 46 conveniently located branches across the city. Known for its commitment to quality, Fresh2Day offers a diverse range of fresh produce, pantry essentials, and gourmet delights to cater to every customer’s needs. Fresh2Day’s dedication to freshness, convenience, and affordability has earned it a loyal customer base, cementing its position as Chennai’s best food and grocery destination.

Challenge:
Fresh2Day approached Eumaxindia intending to increase footfall, enhance brand awareness, and drive direct sales for its 46 branches spread across Chennai. Eumaxindia took up the challenge and devised a comprehensive advertising campaign that combined both traditional and digital mediums to maximize reach and engagement.

Strategy and Approach:
Eumaxindia started the campaign by conducting in-depth market research and analyzing Fresh2Day’s target audience and competitors. We gained a deep understanding of the brand’s unique selling points and identified the key strengths that could be leveraged to drive footfall and sales. Hence, we devised a multi-faceted approach that integrated various advertising channels to ensure maximum visibility.

Bus Back Panel Branding:
We capitalized on Chennai’s busy public transportation system by utilizing bus back panel branding. This approach helped them reach a vast audience as the buses traveled across different parts of the city. The vibrant and eye-catching designs on the back panels attracted the attention of commuters and passersby, generating curiosity about Fresh2Day.

Online Campaigns and Social Media:
Understanding the significance of the online audience, we created captivating digital campaigns and engaged in strategic social media marketing. We utilized platforms like Facebook, Instagram, and Twitter to showcase Fresh2Day’s extensive product range, special offers, and superior customer service. This approach facilitated two-way communication, allowing the audience to interact with the brand and share their experiences.

Local Engagement Initiatives:
To attract local neighbors and reinforce the brand’s presence in the community, our team employed various local engagement initiatives. These included distributing leaflets and pamphlets highlighting exclusive deals and discounts. Additionally, we utilized auto branding, lamp-post advertisements, and no parking boards strategically placed around Fresh2Day’s branches, ensuring that the message reached the target audience in their immediate vicinity.

Media Coverage and Television Ads:
We organized radio campaigns, featuring catchy jingles and taglines that resonated with the local audience. This approach helped build brand recall and recognition. Furthermore, we produced television ads that showcased Fresh2Day’s commitment to quality, freshness, and customer satisfaction. These ads were broadcasted on popular TV channels during prime time to maximize viewership.

Full Bus Branding:
As part of our extraordinary campaign, we employed full bus branding. We partnered with public transportation authorities to wrap entire buses with Fresh2Day’s branding, logos, and promotional messages. This larger-than-life approach turned buses into moving billboards, capturing the attention of pedestrians and motorists alike. The full bus branding proved to be highly effective in generating awareness and interest in Fresh2Day’s offerings.

Measuring Success and Results:
Our agency consistently monitored and analyzed the campaign’s performance using key performance indicators (KPIs) such as footfall, website traffic, social media engagement, and direct sales. The results were impressive, with significant increases in footfall and direct sales reported across all 46 branches. Fresh2Day’s brand awareness also soared, with surveys indicating a substantial rise in recognition and positive sentiment among the target audience.

Conclusion:
Eumaxindia’s extraordinary advertising campaign for Fresh2Day by combining traditional and digital channels, effectively reached both the offline and online audience, leading to increased footfall, heightened brand awareness, and a surge in direct sales for Chennai’s best food and grocery store.