Dalmia Cement, established in 1939, is one of India’s leading cement manufacturers, with a strong presence in both domestic and international markets. Known for its commitment to sustainable practices, Dalmia Cement has been recognized for its environmental initiatives and innovative technologies.

Challenge:
The primary objectives of Dalmia Cements to reach Eumaxindia are to create brand awareness among the general public and increase sales to dealers. To achieve this, Eumaxindia devised a multi-faceted approach that included both traditional and innovative advertising strategies.

Strategies Implemented
Hoardings and Bus Shelters:
Eumaxindia strategically placed hoardings and bus shelters in prime locations across various cities to maximize visibility and exposure. These advertising mediums provided a constant presence for the brand in high-traffic areas, ensuring that the message reached a wide audience.

Public Campaigns:
The agency designed and executed different public campaigns to reach a broader audience and create a lasting impression of the Dalmia Cements brand. Traffic Barricades, Police Booths, and Shelter Barricades By utilizing traffic barricades, police booths, and shelter barricades, we leveraged unconventional advertising spaces to increase brand visibility in unexpected places, making brand presence more prominent in the everyday lives of people.

Caution Boards in Rameswaram:
In Rameswaram, the agency implemented caution boards featuring the Dalmia Cements brand. This unique approach not only promoted the brand but also served a functional purpose, catching the attention of passersby and creating awareness about the brand in the local community.

Dealer Promotion:
Eumaxindia focused on enhancing dealer promotion by executing dealer boards prominently displaying the Dalmia brand. Additionally, A-boards with metal fabrication and UV printing were used to create eye-catching displays at dealer locations, enticing potential customers and boosting sales.

Factory Launch at Sathur:
For the factory launch at Sathur, which is near Madurai, we opted for a more personalized approach. We distributed Meenakshi Amman photo frames imprinted with the Dalmia logo and name across Tamilnadu. This approach not only strengthened the connection with the local culture but also created a memorable experience for potential customers, associates, and stakeholders.

Bus Back Panel, Outdoor ATL, and BTL Activities:
To further expand its reach, we utilized bus back panel advertisements and outdoor ATL activities. These methods enabled them to tap into a wider audience and reinforce the brand’s presence in various regions. Additionally, BTL activities, such as on-ground promotions, direct marketing, and experiential marketing, were carried out to establish a direct connection with potential customers and create lasting impressions.

Result and Impact:
Eumaxindia’s advertising campaign for Dalmia Cements showcased a successful blend of traditional and innovative strategies to achieve its objectives of increasing brand awareness among the public and boosting sales to dealers. By utilizing various advertising mediums and personalized approaches, we effectively positioned Dalmia Cements as a prominent and reputable brand in the Indian cement industry.